AMBER SIGNAL

FIREFIGHTER-OWNED · AUSTIN, TEXAS

We run the ads and answer the leads, so you don't have to.

Ad management and instant lead response for residential remodeling contractors. You keep building. We handle everything that happens before the estimate.

The problem

Most remodeling leads are lost before anyone calls them back.

Harvard Business Review audited 2,241 companies by sending them real inquiries. The average response took 42 hours. Nearly a quarter never responded at all. Firms that answered inside an hour were about seven times more likely to actually qualify the lead.

That study is old and it wasn't about contractors. But every study since has found the same shape, and you already know it from your own week: a homeowner fills in a form at nine on a Saturday night, and by Monday afternoon they've already talked to somebody else.

Not because your work isn't better. Because somebody answered first.

What we do

  1. Creative from your own projects

    Before-and-after and walkthrough video built from photographs of work you actually did. Your rooms, your crews. Never stock, never someone else's kitchen.

  2. Ads in your account

    We run Meta ads to homeowners inside your service radius — from your ad account, on your card. You own it. We have access, not control, and you can revoke it in one click.

  3. Forms that filter

    Qualifying questions on every lead form. Fewer leads, better ones. A cheap lead that wastes your Saturday isn't a lead.

  4. A text under your name, designed to go out within sixty seconds

    The moment someone submits a form, the system is built to send them a text and an email — from your business, with your name on it, carrying a link to book a time. Nine at night, Sunday morning, doesn't matter. This is the part nobody else assembles.

  5. One page a month

    Leads, what each one cost, and estimates booked. Not impressions. Not reach. Not a dashboard you'll never open.

How we're different

You can buy every piece of this separately. Software that texts your leads back. An agency that runs your ads. A company that sells you leads it also sold to four of your competitors.

Nobody puts it together for a five-person shop.

Software is a tool, and a tool is one more thing you have to operate. We're not selling you a login. We shoot it, run it, answer it, and report it — and you go back to work.

Who's behind this

Nineteen years in the fire service. One person, not an agency floor.

I answer my own phone. There's no account manager who changes every six months, no team you've never met, no dashboard invented to look like work. When something isn't performing, you hear it from me in plain language.

I work with a small number of remodelers at a time, because that's the only way any of this stays honest.

Who this is for

Residential remodeling and renovation contractors — kitchens, baths, additions, whole-home, decks, siding, windows, finish carpentry. Owner-operated shops with completed work you're proud of and photographs of it.

I'm in the Austin metro. The system itself runs remotely — your photos, your ad account, your phone number — so if you're somewhere else and the fit is right, that works too.

If you're not sure it's a fit, tell me anyway and I'll say so straight. It costs you nothing to find out and I'd rather turn down work than take money for something that won't move.

Start a conversation

Tell me what you build and how many more jobs you could take. I'll show you what the system does, running live, before you decide anything.

Tell me about your shop

Takes about a minute. No obligation, no pitch deck, no pressure.